I've had to buy pads and tampons for over 10 years, and still can't stand that aisle. Especially on days when I'm kind of passing. It is kind of funny to be called sir while waiting in line, and then go up to the counter with tampons, liners, midol and chocolate. Its even better when there's some men's deodorant or razors in the mix. Some times getting "wft?" looks is fun.
The trick is to get the same kind everytime, so you can find the package quickly. Grab it quickly while walking past, then when you freak out and run, Pads are already in hand! Just don't try to hide them while you finish shopping. Security doesn't like that.