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looks like another piece of overpriced ($185 at amazon, $270 "direct") junk.

from the promotional statement

Quote...principles of thermal transference to conduct a gentle pulse of heat to the hair.

on other words, it heats up the hair follicle, or tries to at least. judging from the "how it works" page, it just fries it.

Just read actual customer reviews. On amazon it had an average rating of 2.5 stars... most of that are allot of 1's, a few 3's and then the obviously fake (or very lucky) 5 star peoples.  It may be a case like the dualsaw, brilliant idea, well made in its first run but then cheap china type manufacturing and it all goes to hell. Don't waste your money.