http://www.autoblog.com/2010/11/21/richard-branson-loses-bet-will-cross-dress-as-air-asia-stewarde/
by Noah Joseph on Nov 21st 2010 at 3:33PM

Quote
As you may recall, the rivalry between the two tycoon-backed upstart teams escalated to such a point that Branson and Fernandes made a gentlemanly bet that was anything but: the owner of the team that fared worse in this year's championship would have to cross-dress as a female flight attendant and serve as such on the other's airline.

best comment?

Quotetributetodrive 5:14PM (11/21/2010)

It takes a real man to make a bet like that, having said that I feel really bad for anyone on that flight.

And, like seemingly everything else Richard Brandon does he'll be fabulous at it and good good doing it too.  Really.  I hate that guy. 

http://en.wikipedia.org/wiki/Richard_Branson

I apologize for this post.

What a wanker.
How  rude can you be to your female staff.
Just shows another tosser is sick to the core.
Just because you are a b'aire doesn't mean you have any social responsibility.

And no doubt when it is all dressed up it will be fondling bikini dressed hostesses.

Sick.

Very Angry about turds like this.

Cindy

I apologize again.

He did already, (dressed as a girlie Virgin stewardess for a TV commercial)... so perhaps he's into this at some deeper level...? lol

He's also ex-public school....say no more!

And yep he apparently has a fondness for being hands on with female staff... picking them up physically and tossing them over his shoulder not unusual...

Though I don't think he's all bad, and I admire him for what he's achieved, defo his NASA for the masses concept....

I'm left wondering if the humiliation is being a steward, or dressing as female.

If Branson had been female and had agreed to be a male steward, would the effect have been the samel.

Is being female still seen as being the biggest humiliation?

Are the negative attitudes toward MtF transgender because of an inability to understand why any male would want to demean themselves in this way?

Equally, are the attitudes toward females who wear male styles of dress, seen as tolerance of cheeky, while FtM transgender seen as lesser, attempting to overstep their lesser position in the scheme of things?

I'm left wondering if the humiliation is being...

The humiliation is being on Branson's F1 team apparently.