Why does nobody want to feel like a natural woman anymore?

We now have a new aesthetic of femininity where everything is meant to be as fake as possible

          o Suzanne Moore
          o The Guardian, Saturday 19 February 2011

http://www.guardian.co.uk/commentisfree/2011/feb/19/suzanne-moore-femininity-cosmetic-surgery

Falsies have become my preoccupation. But clearly not just mine. I could buy a mascara called Falsies to give myself "the ultimate false lash glam look". But why do that when I could just wear enormous false eyelashes? Or, better still, spend a small fortune on lash extensions, which hopefully wouldn't fall off for a few weeks if tended lovingly. It all seems a lot of time and energy, really.

On the train or at the supermarket I see many young girls with long, spidery, glittery lashes, even when in their uniforms. I quite like this overalls-and-drag-queen look. I like the lack of pretence that this is real. But how did we get here, I wonder – to this new aesthetic of femininity where everything is meant to look as fake as possible?