I've personally always wanted to start my own line of masculine body sprays that incorporate earthly smells like vanilla, chocolate (Axe has already done Chocolate and Leather fantastically), tobacco, mint, cedar, and even gasoline. I truly think men need more inexpensive body sprays that branch out into interesting tones; I think many men are just tired of the same old harsh, alcohol-ish scent that most body sprays give out.
My last name actually rhymes with 'Spray' too, so it'd be called "------- Body Spray".
Just a little dream of mine that would only happen if a bunch of other much more important dreams work out. Actually, I wouldn't mind also starting my own brewery, the key to making a popular spirit is to simply make the most iconic bottle and label you possibly can; this is why Jack Daniels is so iconic (also fueled by the name's history, self-made production values, and such and forth). So many spirits get overlooked by the majority of folks out there because the bottle or label is not cool or mainstream enough. But more than that, I care so much about the balance and taste of spirits, I'm a huge whiskey and stout beer fan, I've always felt that I could add so much interest to any type of alcohol; personally, I'd love to discover how to infuse a light, sweet caramel tone to beers and whiskeys. Make em good and tasty.
*So not girly stuff being talked about here, but then again, my #1 hero on the planet is J.K. Rowling*