Actually, the relative lack of commercial influence is one of the main things I like about women's sports. There's a lot less ego, and female athletes seem to actually realize There's Life After Sports. Every time I see men's sports, I can't help but wonder how many of them are going to end up destitute with no prospects or in jail, all because they never planned their life beyond "going pro".
I've always loved playing sports, but the male ego garbage drove me away from most team sports. Being able to "run with the girls" would've done me a world of good, way back when.