My advice, and this is probably different than that of most professionals, but you should only chase what you feel comfortable doing. The reality is that the world isn't (well, I should say "shouldn't be") divided between strictly male and female. If you like partaking in two gender roles, my advice is to be as androgynous in terms of the face and body as possible, without destroying the identity of either sex.
Basically, straight men get waxed, plucked, styled, shaved, make-up'd, lasered, wigged, and stuff all the time; these things are perfectly fine for a man to do in our times without raising suspicions. What makes you look better in a female role may also work just fine when you have to put on the male role. Eyebrows really do the trick, you want brows that are shaped up and plucked mildly, but do not make a gender statement. Improving your skin health will make you look better in both roles, as will other improvements. Most plastic surgery procedures are also designed to be quite androgynous in the goal, and things like forhead reduction, rhinoplasty, and other things can be performed as androgynously as you want; these features can be improved without making a gender statement on either side of the picture.
With hormones, it's a bit tougher because you sort of have to go one way or the other, though Anti-Androgens may be a good bet for you for now, to improve your body and skin health. It shouldn't do anything negative to a male role, though there are risks of no libido and chemical castration. Basically, the transitioning into a woman can sound exciting for no more reasons than it's a "new step", and this is the type of excitement you don't want to fall into. It sounds like you have things figured out that you're a crossdresser who wants to take things a bit more seriously. What I recommend again is to take things slow, and work on physical improvements that can improve both gender roles without adding negative features to either/or.