Ladies, hold onto your skinny-fits and accessories — the 'girlfriend' look is here, says Ruby Warrington

The thing is," Simon expands, when I probe him on this new-found predilection for, well, cross-dressing, "most blokes' clothes are pretty drab unless you're going to spend a fortune on designer labels. I want to try out different cuts and colours, so why spend money in Topman, when your wardrobe is right there in the bedroom?"

It's worth noting that the line between clothing designed for men and women is becoming increasingly blurred. For instance, there is an emerald-green jumper from the spring/summer 2007 Balenciaga catwalk that is virtually identical in the men's and women's collections.