I do not have a TV at home, but I just wached a few football games through the internet.
A female lifting athlete is famous here in my country, although she failed to get a medal this time. She also appears in several TV advertisements, and people seem to like her. The image of her is an unyielding and hard-working woman to sustain her family. That image was typical to mothers when I was child.

Of course, the most popular female athlete here is Kim Yu-na for winter olympics.

Barbie~~