Largest Survey of Gays and Lesbians Provides Breakthrough Detail into U.S Consumer Segment
NewswireCommunity Marketing Inc.'s Gay Consumer Index and Lesbian Consumer Index provide in-depth psychographic and demographic data to fully define consumers for the first time.
Executives in boardrooms across America are talking about "the gay and lesbian market." But after decades of social and political progress, who is the typical gay or lesbian consumer in the United States today? What are his/her prime motivators, regular activities or perceptions on any number of issues? The largest-ever survey of its type reveals new information about gay and lesbian consumers; information that can be used by marketers to target a loyal customer group that has not been fully engaged by corporate America. The survey, conducted by Community Marketing, Inc. includes psychographic and demographic information based on a national survey of more than 12,000 gay men and more than 10,000 lesbians, and has a margin of error of plus or minus one percent at the 95% confidence level.
