http://www.sun-sentinel.com/features/lifestyle/sfl-fvuuasbjan19,0,2441349.story?coll=sfla-health-utilityLiberal church expands
By Steve Schmadeke | Chicago Tribune
January 19, 2008
CHICAGO - As a melting-pot faith that holds no creed and welcomes all comers, the Unitarian Universalist church hasn't always seen much need to evangelize.
But as the atheists, Christians, humanists and Buddhists in its pews grow older, and with the church growing only at a trickle, Unitarians are experimenting.
The Boston-based Unitarian Universalist Association of Congregations last year launched its first national advertising campaign. In another first, the church has sponsored an ad appearing in the programs given to college football fans at 13 bowl games.