How advertisers throw around the phrase "It's a life altering experience!" or "Things will never be the same again!" over some incredibly mediocre product.
Oh, and TV shopping channels. How enthusiastic people are about what they're peddling. If you were having a quiet drink with them, they probably wouldn't even remember the name of whatever they were trying to sell. It cracks me up, I can't help it. Programmed orgasmic enthusiasm. I want to know how to do that, lmao.