I think the increased awareness and media representation makes it easier for those who are just coming out.
However it makes it harder to get to that stage where one is "stealth" - it seems more and more do not desire this anyways but us old-timers who still are very much favouring being stealthish, it has become harder. I was not questioned about my gender for years until recently in the past 3-4 years, people have become more aware and look for signs more - they look at low voices, masculine faces, wider shoulders, adams apple and basically scan a person not just for "male or female" but also for "trans or cis". So I had suddenly gotten the question again if I was "like one of these people I saw on TV in that transgender reality show last week - they really look like women, but the voices are lower, and since you have a low voice, I thought maybe you are like them". This is awkward plus it clearly showed to me that he does not see "these people" as proper women but as a third gender. I do not like to be third-gendered.
And yes - there is a confusion about all the groups that now are summed unter the transgender umbrella. Transsexuals, Transgender, Nonbinary people,... etc. People are more confused if Conchita Wurst is a transsexual woman or after all a gay female impersonator? Its all "transgender" to them... and the trans community sort of encourages this by trying to stand closer together and showing unity - but not really showing the diversity and differences within that community.
I think for nonbinary people, the increased awareness is a good thing though - as it is for people who have to or want to live openly as trans, want to have a third gender, want to transition without medical changes or "passing". For all of those, the old way does not work, they have to rely on an increased awareness and acceptance