I wasn't just talking about "media," I was talking about pervasive cultural messaging.
The Internet is the best equalizer produced so far, actually. Many of the dominant voices on the Net are people who just start a blog or a site in their spare time. Sites like BoingBoing, 4Chan, 2Chan, Wikipedia and Slashdot never had commercial funding, and they're playing on the same level as digitized print and television media - often better, because their content is built specifically for the Internet format and audience by Net-savvy amateurs instead of dinosaur traditional media execs.
If you're concerned about people getting your personal info on the Net, do what any concerned and computer-literate Netizen does - run a good firewall, encrypt your e-mails, be discriminating in what you sign up for, and change passwords frequently.
"They" are not reading your every keystroke unless "they" have made a keystroke-logging virus that has spread to your computer, in which case (a) why is your security so poor? and (b) "they" are more likely to be a sociopathic teenager or college student than a large company.
If "they" "custom provide" information "just for you," did "they" create Susan's? I can't see much profit in making a forum and Website for trans people.
It's actually very difficult to make money on the Internet. It's one of the things i like about the Net - there's very little money in it, which means very little corporate interference. The Net was invented by scientists and engineers on the US Military dole - ARPANet, the Advanced Research Projects Agency Network, was the first long-distance computer network operated via packet switching, the proof of concept for the Internet. It was used as a method of communication and data transfer between university science departments. Hardly corporate.
If it provides you with any comfort, I refuse to wear clothing with company logos on it; the only logos I wear are t-shirts and patches for bands making fairly obscure music. Again, not exactly corporate. I take the labels off my pants and shoes and everything.
Accusing others of being duped by propaganda is pretty disingenuous. I don't exactly live in a Wal-Mart myself, you know.