Wow, It's interesting to see so many people still use regular cell phone or dumb phone. For me, I can't live without my iphone now. First it's required for my job. I interact with my boss over sms &mms on a daily basis and employees' schedule is based on google calender. Second, the convenience!! I can customize the alarm clock the way I want. I can whip up and use my phone as a flashlight just like that (used that A LOT!). With the new update there's a 'do not disturb' function, I can keep other calls silent except calls from certain people (employers specifically). I found that extremely useful. I also pay some of my bills on the phone. I can check if there's sales on my online store anywhere anytime. Plus many others advantages. All of these for $50/mo on tmobile.