Just not my thing I suppose.
I am guilty of not thinking of it often enough with my wife. But then, I suppose those of us that have been married longer than 25 years can relate to this when I say, after that many years, you often fall into the bad habit of just getting TOO comfortable and you forget the way you were the first year you were together when you were so lovy dovy it might have been nauseating to look at

I try to hug her at random when I can.
For others? No I reserve that for a few select very solid old buddies. Even family don't get hugs from me more than old friends.
But then I prefer that my brother and sister need no reassurances that I still love them.
Mom is the only one other than wife and son that get superior grade hugs.
I think society has gotten too damned PC to the point people are afraid to actually be too openly casual about things like hugs.