But, Nero, even in the old days, most of the leading man where boyish, Cary Grant, not really chiseled compared to the baddies, James Stewart, boyish in his 50's (See Its a wonderful life), there are so many examples.
The fact is that most of the men women are most attracted too are not hyper masculine in any way (except for their muscles, which has nothing to do with the shape of their face).
Look at most male models and tell which one needs FFS to pass, or even look very good, as a women. Most would pass easily without HRT...
The sophisticated dashing man is always the boyish, charming, rogue. Look at Hugh Grant, boyish completely, its his trademark, no need for FFS there. Do women find him attractive, hey yes they do.
Some on screen men look more manly than those, but only because they're compared to men who look like boys, see Jude Law VS Clive Owen in "Closer". Clive looks more much male (the beard and attitude helps), but only because Jude is the ultimate in non-threatening boyishness. The casting was purposeful. If you look at just facial caracteristics, Clive has a face more boyish than the male average.
Neoteny, child like face, are more attractive in females and males. Women find most attractive the male face that are a more feminine than the male average. There is a German university that has a site that researches facial attractiveness and what traits permit to differentiate gender.