Some of us can't help vocal fry.
I've done everything I can to help push along my voice, such as quitting smoking, not drinking coffee(and rarely ever soda). But I still have a fairly vocal fry-like voice, especially in the morning.
I don't know why everybody thinks its an "epidemic" that came from rich snobs on TV, it's just a biological vocal feature that some of us have more than others. The last person I want to sound like is Kim Kardashian.