Here in the NW i live close to a college campus and i think the younger girls wear it, but generally it is pretty light and subtle. I always see that look: Very light eye shadow, eye liner and mascara.
The exception to that is i am seeing more "cat eye" eyeliner at night on women. I like the look but i find my skill in getting there to be lacking.
My normal wear these days for work is light shadow, a bit of primer, brown eyeliner and clear or light mascara. I don't generally go for concealing the facial shadow. (thankfully mine is slight) except at nights or when i go out shopping etc. I do wear a bit of concealer daily under my eyes.