There'd still be media hype, you just wouldn't experience it as much, although with all the talk about it at work, in the streets etc. you're not going to be able to avoid it. That's part of the whole success of media hype, it's incredibly hard to avoid, it spreads through people, and panic, like the flu, is contagious. It doesn't take much to get a group of people going, no matter what precautions individual members of said group take to avoid it. The writers of Men in Black had a point when they wrote "A person is smart. People are dumb, panicky, dangerous animals, and you know it"... Not that I'm saying people here are stupid or whatever, just that media hype is hard to avoid, and can be dangerous on group mentality.
Though blowing up TVs sounds like fun...