Yeah, that's high, I can get local varietals (Cab, Chard, Piniot, Zins) for $3-6 for pretty good wine, $10ish for something very good, and by $16-25 its amazing gold medal winning stuff. Of course, even then you can go to the winery, they have even better deals, and then you get 15% off the total price if you buy a case (and at that the cases tend to be mix and match, so you don't have to by 12 bottles of the same stuff). One of the big locals is a major sponsor a place where I work and I show them my employee badge and pow! that's 25% off the already low sale/site price.
Vodka is like $3 a pint for the Royal Gate (its comes in a drunk friendly shatter proof plastic bottle) to like around $28 for a fifth (750ml) of Grey Goose or Finlandia.