I have blond facial hair at >1 year on T... I just shave it off. My face is definitely rough and stubbly when shaved, but because the hair is so light, it doesn't look like I even have stubble. Maybe some day it'll grow in dark.
If you want to hurry it up, though, I've heard some guys have had luck with the Just for Men facial hair dye that you mentioned. I don't see why it wouldn't work on non-gray hairs. The dye doesn't know or care what color the hair is. As long as the dye is darker than the hair it is coloring, it should work fine.