Most of the places I called while checking around were around $100 without insurance (but most were covered by a pretty broad array of insurances... so the cost after insurance coverage varies depending on your insurance).
However, the therapist I ended up with in the long run (the only "official" gender specialist in town, as far as I'm aware) is flexible about payments. Technically she's charging me $35 per session (which is the same amount I would be paying after insurance coverage if my insurance covered her... which it doesn't, so she reduced the price for me), but as soon as I told her about my family's financial situation, she said it's okay if I can't pay sometimes.
So, long story short: In my case, the gender specialist ended up being less expensive than the run-of-the-mill counselors, even though they're covered by insurance and she isn't. Fortuitous sign? I certainly think so. 83