If lolcatz and rage comics have huge subcultures, why can't a show?
Yeah, there is a little bit of irony in the liking of mlp, but not much. It's a show I genuinely enjoy watching because the characters and suspense actually make a good arching story line. You'd have to watch at least 5 episodes to get why it's a big deal. I mean, if American Idol has 8 seasons, why can't people enjoy My Little Pony? I agree, a lot of shows aimed at kids are pretty stupid. With lolrandum sorts of humor and just plain "lets make it stupid for laughs" I can see how just being a kid's show might make you think that mlp relies on this.
But it really doesn't. It's an ensemble show that is worth watching. Even if it is geared towards little girls, and might be one big product placement ad in the eyes of some people, I like it. I like it because it creates a story line that doesn't run on swearing or dirty jokes, or dumb methods of gaining cheap laughs. It is a "peril of the week" type thing, but whatever, I like seeing characters I like interact.
I don't see why it's so hard to believe a group of people like a show. There are people devoted to Star Trek, it never appealed to me, but obviously others like it, and that's cool.