It's more the way they're cooked, Chrissy. Trust me, if you try a triple cooked chip, and a "fry", the difference is night and day. That and... I mean... from what I've seen of US fish portions, they are sold like KFC? In certain amounts of pieces? We don't do that in the UK. You get one fish portion. Usually the bigger, thicker, and crispier, the better. We don't tend to do like a five-piece fish and chips.