I found a site where someone suggested to massage them nightly. It helps a lot if you got really tender ones. Use the palms of your hands, and go easy with the pressure.
Wearing a bra (Genie works with me) helps too, keeps down the impact shock from whacking yourself when doing things.
And then there's the shopping for your first bra experience. Oh, my. Courage, I can do this. OMG....who am I kidding? Run for it!!!
Nah, order online. Nothing to be gained rubbing store clerks the wrong way.