My town has at least 10 pizza places in it, none of which are mainstream. Actually, my entire town is notorious for pizza places, drug stores, nail salons, and banks, each of which we have at least 3 of. Our town isn't really that big, mind you. Let's put it this way, it's small enough that McDonald's was able to strike a deal with it that they could be the only fast food place in the entire town. Nevertheless, if you were hungry for pizza, all you would have to do is look left or right and you'd most likely see a pizza place. Not necessarily great-tasting, mind you, but at least it's real.
As for Jess being anything, I'll admit that I may have thought that she might be something, but it's kind of disrespectful to discuss that I think. On the other hand, she did volunteer to go on TV, so she kind of asked for it. Either way, I don't really care. Just another TV spokesperson as far as I see it. It's not like she's the Old Spice guy or something.