Well...it took me SO long to crack under the consumerist pressure, lol, but I bought an iPhone. I felt like I was from the Stone Age while talking to the dudes at Rogers, because I've never had a really fancy phone before. Even my Samsung phone had no data plan, unreliable service provider, pay as you go, and the apps were basically useless (it called out and texted, that was it).
I wanted something with GPS, with a good data plan, with apps I could use for a number of things. I'm happy with it so far.